The enforcement action follows a 2-0 FTC vote addressing chronic pricing failures that persisted despite years of municipal citations and millions of dollars in previous fines. Regulators revealed that technical issues within the retailer's mobile app also blocked customers from redeeming advertised digital discounts at checkout. The agreement, filed in federal court in Virginia, mandates $40 million in direct customer refunds alongside an independent, annual certification of store pricing practices.
Key points
Regulatory action targeted checkout overcharges that systematically disadvantaged consume…: Regulatory action targeted checkout overcharges that systematically disadvantaged consumers living in areas with limited grocery options.
The company must establish an internal pricing accuracy system backed by employee trainin…: The company must establish an internal pricing accuracy system backed by employee training and routine shelf audits.
Independent third parties must review and certify the retailer's pricing compliance on an…: Independent third parties must review and certify the retailer's pricing compliance on an annual basis under the court order.
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Family Dollar customers were allegedly paying more at the register than the prices displayed on shelves, and now the company has agreed to pay $63 million to settle the case. The proposed settlement, filed in federal court in Virginia, covers thousands of stores nationwide. Of the settlement amount, $40 million will go towards refunds, $20 million towards discounts and more than $3 million towards the states. A judge still has to sign off.
Family Dollar stores overcharged consumers
The state and the Federal Trade Commission (FTC) alleged that Family Dollar regularly charged customers more at the register than the prices displayed on shelves, price tags and advertisements, costing consumers millions of dollars.
The proposed order prohibits Family Dollar from misleading customers about prices and requires it to introduce a pricing programme that is independently reviewed and certified every year.
“The FTC is committed to ensuring price transparency and fairness so consumers can make informed choices. Today’s order will ensure Family Dollar stops deceiving consumers about its prices and returns money to consumers harmed by these practices,” Christopher Mufarrige, Director of…
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