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Eurovision is finally coming to Asia - meet the stars gearing up to take the stage

By · Published by Everything Blog

In short

The inaugural Eurovision Asia grand final features performers from 11 countries, including Bhutan, Cambodia, and South Korea, while excluding major markets such as China, India, and Japan. Organizers are testing the European song-focused format in a region accustomed to idol-driven talent shows amidst logistical setbacks and regional border disputes. Rehearsals have already drawn online criticism over lighting and audio quality after a sudden one-million-dollar budget cut prevented essential technical staff from traveling. The final outcomes will be determined through equal weighting between professional national juries and distributed public voting.

Key points

  • The competition relies on an equal split between national juries and general public voter…: The competition relies on an equal split between national juries and general public voters who cannot vote for their home countries.
  • Cultural format differences and regional geopolitical conflicts, such as border disputes…: Cultural format differences and regional geopolitical conflicts, such as border disputes between Thailand and Cambodia, pose engagement challenges for organizers.
  • Talks are currently underway to potentially incorporate absent major Asian media markets…: Talks are currently underway to potentially incorporate absent major Asian media markets into future editions of the contest.

Sources checked by our analysis pipeline: 1

- Published

On Saturday, the biggest and longest-running international song contest will make a leap into unknown territory.

Eurovision, the pan-European competition famed for zany gimmicks, slick, sometimes over-the-top staging, the drama of its complex voting system and, occasionally, for outstanding music, celebrates its 70th birthday this year.

And to mark it, the European Broadcasting Union is trying out audiences in Asia.

It's an idea that's been talked about for two decades but never materialised, despite many false starts.

Until now - Eurovision Asia will hold its first grand final in Bangkok, starting at 20:30 ICT (13:30 GMT).

Transferring one of the most successful television formulas that has worked in Europe for 70 years to Asia has not been straightforward, says Sarun 'Note' Kungbunpot, a Eurovision enthusiast and Thai singer who has won several competitions in this region.

"It's still very new in Asia. I'm not sure many people have heard about it yet," he says, adding that he thinks it will take a bit of time for audiences to adjust.

"When we look at contests in Thailand, the Philippines…

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