The Walt Disney Company and immersive technology firm Cosm have entered a multiyear agreement to showcase the original 1977 space epic across specialty dome theaters. The feature will be centered on a 12k rectangular screen, while the encompassing dome provides supplemental environmental displays like Tatooine and lightspeed jumps. Cosm worked alongside Lucasfilm, Industrial Light and Magic, and creative studio MakeMake to design the experience, which also incorporates a themed food and beverage menu. The presentation coincides with broader studio plans, including theatrical re-releases and merchandise campaigns, to celebrate the movie's 50th milestone.
Key points
The multiyear Disney partnership marks Cosm's sixth theatrical collaboration, joining pri…: The multiyear Disney partnership marks Cosm's sixth theatrical collaboration, joining prior studio deals with Warner Bros. and Universal.
Screenings launch in March ahead of the Academy Award-winning franchise's official 50th a…: Screenings launch in March ahead of the Academy Award-winning franchise's official 50th anniversary coming this May.
Disney is leveraging the dome screenings as part of an expansive semicentennial celebrati…: Disney is leveraging the dome screenings as part of an expansive semicentennial celebration that includes traditional theatrical re-releases and conventions.
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The Force is strong with Cosm.
On Thursday, the immersive entertainment technology company announced a new studio partnership with The Walt Disney Company that will bring the original "Star Wars" to its domes early next year as part of a multiyear, multifilm collaboration.
The financial terms of the deal were not disclosed.
Cosm's massive concave screens will drop film fans into a galaxy far, far away starting in March, just ahead of the Academy Award-winning film's 50th anniversary in May.
"We are thrilled to add the Disney partnership," Alexis Scalice, head of Cosm Studios, told CNBC. "We do look for those opportunities of these like anniversary and commemorative moments. We look for those opportunities to celebrate with the fans, but also find this mutually beneficial partnership between both parties."
This will be Cosm's sixth theatrical collaboration with Hollywood, having already partnered with Warner Bros. to bring "The Matrix," "Willy Wonka & the Chocolate Factory," "Harry Potter and the Sorcerer's Stone" and "It" to its locations. The company is set to launch immersive screenings of Universal's "Shrek" in December.
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