The device pairs an electric brush with an optical flossing mechanism that streams real-time footage to a companion smartphone app. Utilizing machine-learning algorithms and a hollowed-out brush head, the system detects interdental gaps to fire targeted blasts of water or mouthwash. A docking station automatically refills the handle's compact 12.5ml reservoir at the press of a button. Despite return-to-stock efforts following an early single-component manufacturing defect, owners face recurring expenses through bespoke RFID-equipped replacement brush heads.
Key points
Early manufacturing flaws caused widespread malfunctions that temporarily pulled the £419…: Early manufacturing flaws caused widespread malfunctions that temporarily pulled the £419.99 device from store shelves.
Automated water flossing relies on machine-learning algorithms to detect spaces between t…: Automated water flossing relies on machine-learning algorithms to detect spaces between teeth before firing.
Long-term ownership involves proprietary recurring costs, including bespoke RFID replacem…: Long-term ownership involves proprietary recurring costs, including bespoke RFID replacement heads priced at £25 for two.
Sources checked by our analysis pipeline: 1
When Dyson announced it was entering the toothbrush market, the world responded almost as one: “Four hundred and twenty pounds? For a toothbrush!?”
No, it wasn’t a stray decimal point – or if it was, Dyson is doubling down and leaning into the mistake. Unlike high-end brushes from Oral-B or Philips Sonicare, where the “recommended” in “recommended retail price” is doing a heroic amount of heavy lifting given the frequent discounts, the Dyson CameraJet will actually set you back £419.99.
The CameraJet is an electric toothbrush and a water flosser, so if you were being charitable – or merely looking for a way to justify the cost to yourself – you could call this two for the price of one on the best electric toothbrushes and water flossers.
There’s a lot of clever technology here, and Dyson’s commitment to doing something different should be applauded, even if it’s just to give your hands something to do besides reaching for your credit card.
Note that the brush has had some bad post-launch publicity with multiple online accounts of the pricey purchase…
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