Finance1 min read

Crypto exchange HTX barred from promoting services in UK

By · Published by Everything Blog

In short

Britain's Financial Conduct Authority secured a court-backed settlement preventing HTX from knowingly promoting cryptoasset services to UK consumers unlawfully. The litigation, initiated in October 2025, represented the watchdog's first High Court action against an overseas crypto company regarding local marketing rules. Chinese billionaire Justin Sun acquired a controlling stake in the exchange in 2022, and the platform began exiting the British market following the legal action. HTX confirmed it has introduced compliance measures aligned with local promotion rules while serving eligible users elsewhere.

Key points

  • Overseas cryptocurrency platforms remain subject to domestic promotion regulations when t…: Overseas cryptocurrency platforms remain subject to domestic promotion regulations when targeting consumers residing in Britain.
  • HTX is legally bound to refrain from soliciting, targeting, or engaging consumers within…: HTX is legally bound to refrain from soliciting, targeting, or engaging consumers within the United Kingdom.
  • British regulators will leverage the High Court to enforce financial marketing compliance…: British regulators will leverage the High Court to enforce financial marketing compliance against international digital asset firms.

Sources checked by our analysis pipeline: 1

LONDON, Oct 29 : Britain's financial regulator has secured a court-backed agreement with cryptocurrency exchange HTX that will bar it from knowingly promoting cryptoasset services unlawfully to UK customers, the watchdog said on Thursday.

The Financial Conduct Authority had in October 2025 sued HTX — formerly known as Huobi and one of the world's largest crypto platforms – over alleged illegal UK promotions.

Regulators and authorities around the world have for years warned that nascent crypto markets – which are generally less regulated than mainstream financial markets – present risks to investors.

The FCA's first High Court battle against an overseas crypto firm over marketing to UK consumers highlights how some authorities are trying to police global crypto companies that can have opaque corporate structures and ignore them – while reaching customers via the Internet.

FCA SAYS IT SENDS MESSAGE TO CRYPTO FIRMS

The FCA said HTX, in which Chinese billionaire Justin Sun bought a controlling stake in 2022, took steps to exit Britain after legal proceedings were started and, following lengthy settlement talks, a deal was struck under which…

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