Driven by demand for sustainable and curated goods, gifting providers are seeing substantial growth, with some platforms reporting a doubling of average order values. While festive occasions like Diwali still create massive volume surges, businesses are actively sustaining gifting programs throughout the entire year for milestones and client relations. Organizations are also granting staff greater autonomy by providing curated catalogues that feature merchandise, gift vouchers, and leisure travel experiences.
Key points
Demand surges 10 to 15 times during peak seasons like Diwali, but gifting has expanded in…: Demand surges 10 to 15 times during peak seasons like Diwali, but gifting has expanded into a year-round practice.
Curated choices now regularly incorporate artisanal foods, Madhubani art, modern gadgets,…: Curated choices now regularly incorporate artisanal foods, Madhubani art, modern gadgets, and eco-friendly items like bamboo tumblers.
Employers are increasingly utilizing flexible digital catalogues that allow recipients to…: Employers are increasingly utilizing flexible digital catalogues that allow recipients to select merchandise, gift cards, or hospitality experiences.
Sources checked by our analysis pipeline: 1
Companies are asking for more personalised, well-curated hampers and contemporary presentation, say gifting providers like Loopify, Vantage Circle, Swageazy, The Gift Studio and FNP. Budgets are varied, ranging from Rs 1,500 to Rs 6,000 per recipient; more premium gifts can cost anywhere between Rs 10,000 and Rs 20,000.
It’s a mixed gift bag of goodies, too — products include artisanal food products like Assam tea, Kashmiri saffron, single-origin coffee and gourmet cookies, useful gadgets like air fryers and headphones, as well as sustainable options including eco-friendly gift boxes, cork mugs, plantable stationery and bamboo tumblers.
There is a growing appetite for novelty and experimentation in gourmet gifting, said Hemal Gathani, cofounder of Loopify.
“The demand is particularly strong in sectors like financial services, technology and real estate. Our gifting business has grown about 40% since last year,” Gathani said.
At The Gift Studio, part of the RPSG Group, the average order value nearly doubled in a year, from around Rs 3,000 to Rs 6,000. Diwali demand rises 10-15 times, though gifting is spread across the year for employee milestones, client…
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