The two acquired brands have maintained an annual growth rate exceeding 20 percent through extensive category extensions beyond their original formats. Savlon has introduced more than 30 products across over 75 stock-keeping units, while Nimyle broadened into multiple surface cleaners and exports. To bolster its product development, ITC maintains a dedicated neem facility in Bengal and collaborates with Alagappa University. This balanced strategy allows the conglomerate to scale acquired labels alongside internal offerings like Fiama, Engage, and Vivel.
Key points
Medium-term consumer spending on Savlon and Nimyle is projected to surpass Rs 2,000 crore.: Medium-term consumer spending on Savlon and Nimyle is projected to surpass Rs 2,000 crore.
Nimyle holds a volume leadership position in eastern India while expanding through southe…: Nimyle holds a volume leadership position in eastern India while expanding through southern states and exports to Cambodia.
ITC balances external acquisitions like Mother Sparsh with established internal brands to…: ITC balances external acquisitions like Mother Sparsh with established internal brands to drive its personal care business.
Sources checked by our analysis pipeline: 1
Kolkata, Consumer spending on Savlon and Nimyle, the two brands acquired by diversified conglomerate ITC Ltd in the health and hygiene segment, is expected to more than double to cross Rs 2,000 crore in the medium term, driven by product innovation, portfolio expansion and deeper market penetration.
Post their acquisitions, both brands have registered a multi-fold growth under ITC's ownership and together have crossed Rs 1,000 crore in consumer spends, growing at over 20 per cent annually, according to industry experts.
ITC bought Savlon from Johnson & Johnson in February 2015 and has scaled up the brand nearly nine-fold over the past decade, while Nimyle, from Kolkata-based Arpita Agro Products in June 2018, has grown eight-fold in around seven to eight years since its acquisition.
"We expect the runway ahead to be just as exciting as the distance we've covered," ITC Divisional Chief Executive, Personal Care Products Business, Sameer Satpathy told PTI.
He said acquisitions should be evaluated over a longer period, and that the real test lies in how a company develops a brand through sustained investment, innovation and…
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