The common narrative falsely presumes Apple missed out on immediate greatness by parting ways with Jobs, ignoring the toxic behavior and hubris that initially doomed his post-Apple venture. At NeXT Computer, Jobs burned through cash and alienated all of his co-founders to produce a workstation that failed in the marketplace. Only after nearly going bankrupt did he pivot to software and evolve into a humble, collaborative leader. That hard-won maturity ultimately enabled Apple's survival when it acquired NeXT in 1997.
Key points
Comparing modern executive removals to Jobs' departure completely ignores the justified,…: Comparing modern executive removals to Jobs' departure completely ignores the justified, non-nefarious reasons behind his original 1985 ouster from Apple.
The failure of NeXT's hardware forced Jobs through a public humiliation that transformed…: The failure of NeXT's hardware forced Jobs through a public humiliation that transformed him into a collaborative executive.
Apple's modern existence relied directly on the management lessons Jobs learned during hi…: Apple's modern existence relied directly on the management lessons Jobs learned during his wilderness years rather than uninterrupted tenure.
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Time for a history lesson.
Many are criticizing Nvidia for kicking out Jensen, saying it is akin to Apple "firing" Steve Jobs in 1985. While the comparison is wrong—Jobs was pushed out for much less nefarious reasons—it also implies that Apple would have succeeded earlier instead of waiting for Jobs' return in 1997.
This misses the entire redemption arc Jobs goes through at NeXT Computer. He leaves Apple and takes his pride and poor management skills with him. In time, all of his NeXT co-founders leave, repelled by Steve's toxicity. He burns an absurd amount of money on hard-headed decisions, while building a beautiful workstation that ultimately few buy.
When NeXT goes nearly bankrupt and lays off a mass portion of the company, Jobs is publicly humiliated—rightly so, because there was no one else to blame. NeXT was intentionally a one-man show.
It's in NeXT's software pivot that Jobs begins to redeem himself. He becomes a stronger collaborator, working more harmoniously with his teams as they humbly keep the company alive. It eventually leads them to the Apple acquisition, and…
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