Artificial Intelligence1 min read

China’s Lao Gan Ma denies mass layoffs linked to AI amid public backlash

By · Published by Everything Blog

In short

Lao Gan Ma faced intense social media scrutiny after executive vice-president Li Xin claimed an AI pepper inspection system slashed staff on one line from over 600 workers to 48. Li noted that the automation reduced defect rates and helped push the company to a record 5.4 billion yuan revenue in 2025. While confirming the use of AI, a company representative insisted that mass layoffs never occurred because the line had never employed that many staff. The controversy rapidly went viral, with related discussions generating tens of millions of views on Sina Weibo.

Key points

  • Lao Gan Ma publicly denied enacting mass layoffs despite confirming the deployment of art…: Lao Gan Ma publicly denied enacting mass layoffs despite confirming the deployment of artificial intelligence in its factories.
  • Online backlash included boycott calls from consumers accusing the popular condiment bran…: Online backlash included boycott calls from consumers accusing the popular condiment brand of neglecting its working-class origins.
  • The incident reflects expanding public concern regarding the impact of rapid factory auto…: The incident reflects expanding public concern regarding the impact of rapid factory automation on China's domestic labor market.

Sources checked by our analysis pipeline: 1

The iconic chilli oil maker faced online criticism after an executive reportedly said AI-powered technology had drastically reduced staffing on a production line.

BEIJING: Iconic Chinese chilli oil maker Lao Gan Ma has denied allegations that it replaced hundreds of factory jobs by adopting artificial intelligence-driven production, after reports of large-scale job cuts sparked outrage on social media.

Controversy erupted online after the company’s executive vice-president and chief quality officer Li Xin commented on the technology at a provincial government conference held in late September.

Li highlighted how AI had significantly reduced product defect rates and helped the company achieve a record-high revenue of 5.4 billion yuan (US$810 million) in 2025, according to state media reports.

He also reportedly said that the number of workers on one production line fell from over 600 to just 48 after the introduction of an AI-powered pepper inspection system last year.

This triggered a wave of criticism online, with Chinese social media users accusing the company - which has long cultivated an image rooted in working-class origins - of prioritising profits and efficiency over…

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