Actress Ananya Panday moved the court after commercial entities deployed her authentic photographs alongside synthetic media for marketing purposes. Justice Madhav Jamdar observed that the unapproved materials infringed upon her dignity, privacy, and publicity rights, prompting the ad-interim removal directive. This legal action mirrors a separate matter where the Delhi High Court ordered platforms to delete specified URLs and surrender IP records within three weeks to safeguard actress Kriti Sanon from deepfakes and impersonating chatbots.
Key points
Bollywood personalities are increasingly utilizing the judiciary to curb the unauthorized…: Bollywood personalities are increasingly utilizing the judiciary to curb the unauthorized commercial and synthetic exploitation of their likenesses.
The court determined that unauthorized digital exploitation directly infringes on an indi…: The court determined that unauthorized digital exploitation directly infringes on an individual's right to live with dignity and privacy.
Courts have weighed personality protections against fair use by declining blanket bans an…: Courts have weighed personality protections against fair use by declining blanket bans and preserving room for satire and reporting.
Sources checked by our analysis pipeline: 1
Over the past few years, many Bollywood personalities, including
Salman Khan, Anil Kapoor, Jackie Shroff, Aishwarya Rai Bachchan, Abhishek Bachchan, Karan Johar, Nagarjuna, Arijit Singh and
Kumar Sanu, have turned to the courts to protect their personality rights. Their petitions target the unauthorised use of their names, photographs, voices and other identifying features, AI-generated content included.
Ananya Panday joined the list when she sought similar protection, claiming that multiple businesses were promoting their products with her pictures and AI-made content without her consent. The Bombay High Court has now given her relief.
Bombay HC orders takedown of content violating Ananya Panday’s privacy
According to Live Law India, the Bombay High Court has directed the takedown of objectionable content that infringes on Ananya Panday’s right to privacy. The actress had reportedly moved the court to safeguard her personality rights, alleging that various products and businesses were using her photographs, as well as AI-generated images and videos, without her consent.
While passing an ad-interim order, Justice Madhav Jamdar observed that the content seemed to infringe upon Panday’s rights to privacy, publicity and…
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