Business1 min read

BMW Q3 profit falls 15% as China competition weighs

By · Published by Everything Blog

In short

Intensifying rivalry in China severely hampered BMW, causing its regional deliveries to plummet by 24.8% during the third quarter. The automaker, which also controls the Mini and Rolls-Royce brands, reported a 6% revenue drop alongside shrinking global shipments. To mitigate these headwinds, the company is cutting jobs and moving more of its local vehicle supply chain into China to bolster cost competitiveness.

Key points

  • Rising severance payouts and production expenses could push BMW's core automotive divisio…: Rising severance payouts and production expenses could push BMW's core automotive division into a financial loss by 2026.
  • Domestic Chinese automakers are rapidly eroding European market share with more affordabl…: Domestic Chinese automakers are rapidly eroding European market share with more affordable and technologically advanced vehicle offerings.
  • BMW plans to shift more of its supply chain directly into China while slashing jobs to su…: BMW plans to shift more of its supply chain directly into China while slashing jobs to sustain competitiveness.

Sources checked by our analysis pipeline: 1

Net profit for the July-September quarter fell to 1.45 billion euros ($1.61 billion), while revenue declined nearly 6% to 30.45 billion euros, BMW said.

On Tuesday, BMW issued its second profit warning this year, cautioning that expenses related to a production ramp-up and higher-than-expected severance payments could push its core automotive business into an overall loss in 2026.

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The company also announced plans to accelerate structural measures to address mounting industry challenges.

Like its German rivals Mercedes-Benz and Volkswagen, BMW has been cutting jobs and restructuring operations to reduce costs as Chinese automakers gain ground with more affordable and technologically advanced vehicles, AFP reported.

The competitive pressure has been particularly intense in China, where local manufacturers have increasingly challenged European brands and expanded their export ambitions into overseas markets, including Europe.

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BMW's vehicle deliveries in China plunged 24.8% in the third quarter, weighing on its overall performance. Global deliveries…

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