Business1 min read

Bilt bets on local businesses, hospitality and major sports franchises, expanding beyond residential rewards

By · Published by Everything Blog

In short

Bilt is rolling out two platforms that utilize the payment framework it initially built for rent and mortgage collections. Neighborhood OS provides local businesses with artificial intelligence tools to run marketing efforts and accept the firm's points as direct currency. A companion enterprise product links external membership bases with neighborhood venues, allowing participating sports franchises and hospitality brands to extend loyalty perks beyond their physical venues.

Key points

  • Merchants can integrate Bilt's loyalty framework directly into their existing reservation…: Merchants can integrate Bilt's loyalty framework directly into their existing reservation and payment systems without replacing hardware.
  • A new enterprise membership platform enables outside brands to extend customer rewards be…: A new enterprise membership platform enables outside brands to extend customer rewards beyond stadiums and traditional property boundaries.
  • Major sports franchises including the Houston Rockets, Phoenix Suns, and Sacramento Kings…: Major sports franchises including the Houston Rockets, Phoenix Suns, and Sacramento Kings have signed on as initial enterprise members.

Sources checked by our analysis pipeline: 1

A version of this article first appeared in the CNBC Property Play newsletter with Diana Olick. Property Play covers new and evolving opportunities for the real estate investor, from individuals to venture capitalists, private equity funds, family offices, institutional investors and large public companies. Sign up to receive future editions, straight to your inbox.

Bilt is taking its residential property technology out into the neighborhood, announcing the launch of two new platforms designed to help local businesses and event venues attract customers and build loyalty. It is essentially taking the operating system it built for apartment rents and mortgage payments and deploying it across local area businesses, including hospitality, restaurants and sports venues.

The first offering, Neighborhood OS, is an artificial intelligence-driven system that works with restaurants, retail, gyms and other local businesses to attract customers, offer rewards and encourage repeat business. It does this by connecting the business's existing systems, like reservations and payments.

"We're helping local businesses tap into more commerce by being able to reach new customers and accept those rewards as currency to spend," said Ankur…

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