Business1 min read

Bengaluru woman turns Rs 5,000 cupcakes into Rs 1 crore bakery

By · Via Times of India · Published by Everything Blog

In short

Megna Jain launched Dream A Dozen in January 2018 after first selling cupcakes to university classmates between lectures. Early operational struggles and a six-week pandemic closure pushed the company toward nationwide corporate gifting ahead of Diwali 2020. Fulfilling roughly 1,500 holiday hampers allowed the bakery to recover previous losses and double sales. The business now supplies customized hampers, cookies, and cakes to over 500 clients.

Key points

  • Gaining logistical and operational experience at existing startups helped establish the b…: Gaining logistical and operational experience at existing startups helped establish the bakery venture.
  • Shifting to an online-only corporate gifting model helped the business double its previou…: Shifting to an online-only corporate gifting model helped the business double its previous sales figures.
  • Dream A Dozen now serves more than 500 corporate clients, including Yahoo!, Accenture, an…: Dream A Dozen now serves more than 500 corporate clients, including Yahoo!, Accenture, and IndiQube.

Sources checked by our analysis pipeline: 1

A cupcake business that began in a college corridor with just Rs 5,000 has grown into a gourmet gifting venture serving more than 500 clients. Bengaluru entrepreneur Megna Jain started selling homemade cupcakes at the age of 18, decorating them during college breaks and turning a personal passion for baking into a source of income. Years later, she founded Dream A Dozen, an all-women kitchen that has built a business around cakes, cookies and customised corporate gift hampers.

Her journey, however, was not a straightforward rise. From facing resistance within her college to dealing with operational difficulties and shutting down for six weeks during the Covid-19 pandemic, Megna had to repeatedly adapt her business model. One of her biggest turning points came when she identified an opportunity in corporate gifting and began delivering curated food hampers to companies across India.

From college breaks to a baking business

Megna's entrepreneurial journey began when she was studying at Christ University in Bengaluru. At 18, she started baking cupcakes and bringing them to college to sell to her classmates. During breaks, she would…

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