Roberts-Smith linked his Epic 1 Two fitness label with Zero Limits through a joint social media workout video, directing followers to the supplement brand. The collaboration follows Katelaris previously marketing a "kill or capture cola" supplement adorned with imagery of a hooded captive and references to kicking incidents. Although that specific item was removed from the website, Katelaris continues offering merchandise explicitly backing Roberts-Smith. The commercial tie-in unfolds as Roberts-Smith prepares to defend himself against five counts of war crime murder.
Key points
Roberts-Smith continues to establish commercial brand partnerships while categorically de…: Roberts-Smith continues to establish commercial brand partnerships while categorically denying criminal charges regarding the murder of unarmed Afghan civilians.
The promotional collaboration directly connects Roberts-Smith's gym wear label with an in…: The promotional collaboration directly connects Roberts-Smith's gym wear label with an influencer actively selling merchandise supporting the former soldier.
Prior civil court findings determined Roberts-Smith committed unlawful killings, mirrorin…: Prior civil court findings determined Roberts-Smith committed unlawful killings, mirroring controversial themes formerly used to promote the partner company's supplements.
Sources checked by our analysis pipeline: 1
Ben Roberts-Smith has collaborated with a gym supplements company run by a right-wing influencer which recently sold a pre-workout product called “war crimes”.
Roberts-Smith, one of Australia’s most decorated living soldiers who is currently awaiting trial on war crimes charges, has recently launched an apparel brand, Epic 1 Two, producing t-shirts and gym wear.
In October, he also appeared in a social media video collaboration between his brand and Zero Limits supplements, co-owned by right-wing podcaster and fitness coach Chris Katelaris, also known as “Big Chocky”.
Roberts-Smith, Katelaris and others were filmed during a gym workout, with on-screen graphics reading “Zero Limits Supplements x Epic 1 Two”. Both brands were labelled “collaborators” on the video, which is also published on the Instagram grids of both brands.
Months earlier, Zero Limits had repeatedly posted online about a product titled “war crimes”, an energy supplement in the flavour “kill or capture cola”. Its label depicted a hooded captive on a chair in a room with an Australian flag on the wall, and a tall figure wearing a balaclava and military-style clothing.
Former New Zealand international Kyle Mills highlighted the unmatched scrutiny faced by the touring side during their ongoing ODI series in New Zealand. He endorsed Gautam Gambhir's tactical abilities to manage the intense national expectations while transitioning under captain Shubman Gill. Mills also credited systemic domestic upgrades for sustaining New Zealand's competitive depth despite several recent high-profile retirements.
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