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Ather targets over 20% market share

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In short

Ather Energy, aiming for a 20% market share, has doubled its electric two-wheeler registrations to 60% year-on-year, despite a 20% market expansion. The company's market share has fallen to 15.1% from 17.2% a year earlier, indicating a need for further market penetration strategies.

Key points

  • Ather Energy aims for a 20% market share within the near future.: Ather Energy aims for a 20% market share within the near future.
  • Market share has dropped to 15.1% from 17.2% a year earlier.: Market share has dropped to 15.1% from 17.2% a year earlier.
  • Electric two-wheeler registrations grew by 60% year-on-year, but underperformed the overa…: Electric two-wheeler registrations grew by 60% year-on-year, but underperformed the overall market expansion by 82%.

Sources checked by our analysis pipeline: 1

Bengaluru: Electric two-wheeler maker Ather Energy is targeting a market share of at least 20% in the near term, as it expands manufacturing capacity and resumes dealership additions to meet demand that outstrips supply, cofounder and chief executive Tarun Mehta told ET.Ather’s market share fell to 15.1% in the July-September quarter from 17.2% a year earlier. Registration of its electric two-wheelers with state transport authorities grew 60%

Business NewsTechStartupsAther targets over 20% market share as capacity expansion, store additions resume

Ather targets over 20% market share as capacity expansion, store additions resume

Synopsis

Ather’s market share fell to 15.1% in the July-September quarter from 17.2% a year earlier. Registration of its electric two-wheelers with state transport authorities grew 60% year-on-year last quarter, but underperformed the market that expanded 82%.

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Original source: economictimes.indiatimes.com

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