Apple shows pricey touchscreen laptops, a first for the iPhone maker Reuters
Apple shows pricey touchscreen laptops, a first for the iPhone maker - Reuters
In short
The iPhone maker has publicly introduced laptops equipped with touchscreen functionality for the very first time. These newly revealed systems represent a targeted introduction positioned at the top of the firm's price range. By integrating touch features into its personal computers, the hardware company is directly altering its long-standing lineup architecture.
Key points
- Direct display interaction has officially been added to the hardware firm's traditional l…: Direct display interaction has officially been added to the hardware firm's traditional laptop line.
- The company is prioritizing the high-end premium market by introducing these models at pr…: The company is prioritizing the high-end premium market by introducing these models at pricey levels.
- Introducing touch technology to notebooks marks an unprecedented product strategy shift f…: Introducing touch technology to notebooks marks an unprecedented product strategy shift for the business.