Apple has introduced an OLED touchscreen to a new MacBook Pro model, ending over 15 years of resistance against touch-enabled laptops. The premium machine costs roughly $1,000 more than the standard version and includes a redesigned display hinge engineered to prevent screen wobbling. Software enhancements complement the hardware with touch gestures, an expanding menu bar, enlarging window buttons, and a Dynamic Island for quick adjustments. Marketing leadership indicated the technology might eventually arrive on other MacBooks.
Key points
Apple has abandoned more than 15 years of philosophical opposition toward incorporating t…: Apple has abandoned more than 15 years of philosophical opposition toward incorporating touchscreens into its laptop computer lineup.
The company overhauled core macOS interface elements by enlarging window controls and men…: The company overhauled core macOS interface elements by enlarging window controls and menu bars to accommodate fingertip navigation.
Touchscreen technology is currently exclusive to the expensive MacBook Pro model, though…: Touchscreen technology is currently exclusive to the expensive MacBook Pro model, though Apple may expand it to other devices.
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For more than 15 years, Apple has had a pretty simple answer to the idea of a touchscreen MacBook: no. Yesterday, Apple finally decided to think different and announce one anyway. “You’ve gotta touch it to believe it,” says Apple CEO John Ternus. He might be right: I haven’t yet touched it, and I still can’t quite believe it.
Apple finally combined a toaster and a refrigerator
Apple spent more than 15 years resisting a touchscreen MacBook, until now.
Apple spent more than 15 years resisting a touchscreen MacBook, until now.
Steve Jobs first called touchscreen laptops “ergonomically terrible” in 2010, arguing that “touch surfaces don’t want to be vertical” and that using one for an extended period of time makes “your arm want to fall off.” He wasn’t wrong about the fatigue aspect of using a touchscreen laptop for long periods of time, but he missed the hybrid laptop opportunity Apple is now exploring.
Apple’s resistance to touchscreen Macs has been surprisingly consistent ever since Jobs’ comments. Tim Cook famously called Microsoft’s idea of hybrid laptops and tablets a…
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