A comprehensive study of 178,637 charting apps reveals that nearly a tenth now advertise machine learning capabilities, led predominantly by visual creative tools. Monetized services are three times as likely to highlight these automated features compared to standard free offerings. Meanwhile, customer sentiment shows that pricing grievances have eclipsed technical glitches as the primary driver of negative feedback.
Key points
Subscription fees and pricing disputes have surpassed technical software bugs as the lead…: Subscription fees and pricing disputes have surpassed technical software bugs as the leading cause of low user ratings.
Nearly ten percent of all charting mobile applications have been completely abandoned wit…: Nearly ten percent of all charting mobile applications have been completely abandoned without updates for over three years.
Commercial apps utilizing in-app purchases or subscriptions are three times more likely t…: Commercial apps utilizing in-app purchases or subscriptions are three times more likely to promote artificial intelligence than plain free downloads.
Sources checked by our analysis pipeline: 1
Research · Data as of November 6, 2026
App Store 2026 in numbers
We looked at 178,637 apps that appeared in the App Store top charts of 173 countries and regions since October 9, 2026. Here are the answers to five questions.
Key findings
- About 1 in 10 apps in the charts mention AI in their store listing (9.8%); in Graphics & Design it is 43%.
- Apps that sell in-app purchases or subscriptions are 3 times as likely to mention AI as plain free apps (19.9% vs 6.6%).
- 26.7% of free-to-download apps sell in-app purchases or subscriptions; most in Graphics & Design (60.2%), fewest in Shopping (11.5%).
- 20.3% of apps in the charts have not been updated for a year or more; 9.8% for over three years.
- In 1-2 star reviews the most common complaint is subscription & price (12.7%), ahead of bugs & broken features (10.9%) and login & account (10%).
1. How many apps talk about AI
17,456 apps (9.8%) mention AI, GPT, machine learning, generative or chatbot in their name or the…
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