The revised retail prices have increased 1-kg ghee cartons to Rs 680 and 500-gm butter packs to Rs 325, softening the benefit of the September 2025 GST rate cut from 12% to 5%. Supply constraints have become pronounced in Gujarat, Pune, Kolkata, and Jammu and Kashmir, especially for cow ghee following the Ganesh festival. This scarcity is aggravated by consumers turning to trusted brands after authorities seized around 2 lakh kg of counterfeit ghee in Gujarat and Rajasthan over six months.
Key points
The price increases partially counteract the savings introduced by lowering dairy product…: The price increases partially counteract the savings introduced by lowering dairy product GST from 12% to 5%.
Regulatory crackdowns on counterfeit goods and festive consumption patterns have driven e…: Regulatory crackdowns on counterfeit goods and festive consumption patterns have driven elevated demand toward established brands.
Retailers in multiple regions including Vadodara, Kolkata, and Jammu and Kashmir are faci…: Retailers in multiple regions including Vadodara, Kolkata, and Jammu and Kashmir are facing low stock levels.
Sources checked by our analysis pipeline: 1
The price revision comes as demand for branded ghee has increased following action against adulterated products in Gujarat and neighbouring Rajasthan. The higher rates have also reduced much of the benefit consumers received from the September 2025 GST reduction, when the tax on dairy products was lowered from 12% to 5%.
Amul ghee and butter prices: Check latest increases
According to revised MRPs shared by sources, the price of a 1-kg carton of Amul ghee has gone up from Rs 630 to Rs 680. A 500-gm pouch of pure ghee now costs Rs 345, compared with Rs 325 earlier.Butter prices have also increased across two pack sizes. A 100-gm pack is now priced at Rs 66, up from Rs 63, while the cost of a 500-gm pack has risen from Rs 310 to Rs 325.
The following table shows the latest price changes:
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