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American views of higher ed decline, once again

By · Published by Everything Blog

In short

Historical Gallup tracking shows that the share of U.S. adults viewing a college degree as very important fell from 70 percent in 2013 to less than one-third. Over the same decade, those viewing higher education as not too important surged from 6 percent to nearly 30 percent, though "fairly important" remains the leading response. Every major demographic group across gender, ethnicity, and political affiliation experienced double-digit declines. These changing attitudes reflect widespread skepticism regarding high tuition costs, economic inequality, and insufficient diversity on campus.

Key points

  • Growing doubts over whether degrees justify heavy time and financial burdens have eroded…: Growing doubts over whether degrees justify heavy time and financial burdens have eroded higher education's perceived value.
  • Post-Great Recession unemployment challenges and rising economic inequality have fueled b…: Post-Great Recession unemployment challenges and rising economic inequality have fueled broader skepticism among prospective students and families.
  • Criticism cuts across ideological lines, with Democrats and Independents highlighting sev…: Criticism cuts across ideological lines, with Democrats and Independents highlighting severe cost barriers alongside concerns over insufficient diversity.

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Quick post today, as I travel across several American cities:

United States attitudes towards higher education soured yet again, according to a new Gallup poll. The main question asked this time was “How important is a college education today — very important, fairly important or not too important?” It’s one Gallup has asked regularly for decades.

Here are the results, measured against annual reports dating back to the late 1970s:

Look at that sheer plummet from 2013! The “very important” answer is less than half what it was just thirteen years ago. It went from a supermajority to not even one third of the responses. As the article observes, “As recently as 2013, more than twice as many U.S. adults (70%) said college was very important.” (Shameless note: 2013 is also the year of peak enrollment. Another bit of evidence for peak higher ed?) And the rapid takeoff of “not too important” shot up from 6% to nearly 30%, representing a five fold increase.

At the same time the leading response – not a majority, but the greatest number –…

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