Todd Spangler / Variety : Alphabet reports Q3 YouTube ad revenue up 9% YoY to $11.2B, below estimates, and Google ad revenue hit $82.01B, up from $74.18B in Q3 2025 — YouTube continued to vacuum up digital ad dollars in the third quarter of 2026, but the video platform grew at slower pace than in recent quarters.
Alphabet reports Q3 YouTube ad revenue up 9% YoY to $11.2B, below estimates, and Google ad revenue hit $82.01B, up from $74.18B in Q3 2025 (Todd Spangler/Variety)
In short
Alphabet disclosed that its dedicated video streaming platform generated $11.2 billion in promotional sales during the third quarter. Despite achieving a 9% year-over-year gain, this video division fell short of projected analyst targets. Total company advertising revenue expanded from $74.18 billion in the prior-year period to reach $82.01 billion.
Key points
- Total advertising revenue across Google properties expanded substantially from the previo…: Total advertising revenue across Google properties expanded substantially from the previous year's performance.
- YouTube ad performance failed to satisfy Wall Street forecasts despite delivering moderat…: YouTube ad performance failed to satisfy Wall Street forecasts despite delivering moderate positive growth.
- Digital advertising expansion across core platforms remains the central driver of Alphabe…: Digital advertising expansion across core platforms remains the central driver of Alphabet's corporate revenue.