Amul and Mother Dairy have simultaneously raised retail tariffs by up to Rs 4 per litre across their fresh and liquid pouch portfolios. The joint increases stem from cumulative financial pressures, including pricier packaging films, elevated fuel rates, and costlier cattle feed components like maize, molasses, and fodder. Furthermore, irregular rainfall across production hubs like Gujarat severely hampered procurement, forcing cooperatives to pass these burdens downstream. Officials maintained that returning up to 80 percent of revenues back to rural farmers remains vital to keeping dairy farming viable.
Key points
Severe input inflation and uneven seasonal rainfall prompted both dairy giants to enact t…: Severe input inflation and uneven seasonal rainfall prompted both dairy giants to enact their second price increase within six months.
Variant-specific adjustments will raise consumer milk expenses by between Rs 2 and Rs 4 p…: Variant-specific adjustments will raise consumer milk expenses by between Rs 2 and Rs 4 per litre depending on fat content.
Between 75 and 80 percent of retail proceeds will be funneled directly to dairy farmers t…: Between 75 and 80 percent of retail proceeds will be funneled directly to dairy farmers to offset their rising operational costs.
Sources checked by our analysis pipeline: 1
NEW DELHI: Milk prices are set to rise from Thursday, November 12, with dairy majors Amul and Mother Dairy increasing rates by Rs 2 to Rs 4 per litre across several variants.
Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, announced a 4-5% increase in the prices of fresh pouch milk across major variants and pack sizes in India. Mother Dairy has also revised the prices of its liquid milk variants by Rs 2-4 per litre, according to PTI reports.
Both companies have cited higher input and procurement costs for the increase. The revisions come around six months after their previous price hikes in May.
In a statement on Wednesday, GCMMF said the revised prices would take effect on November 12, 2026. "The price of our largest-selling Amul Taaza toned milk with 3 per cent milk fat has been increased by only Rs 2 per litre (3.3 per cent increase) and Amul Gold Milk with 6 per cent milk fat by Rs 4 per litre (5.5 per cent rise)," the federation said.
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