Shoppers are advised to authenticate gold items prior to payment rather than trusting outward appearance or steep promotional discounts. Genuine pieces must feature official Bureau of Indian Standards hallmarks, which can be cross-checked directly via the BIS Care app. Additionally, customers should insist on a comprehensive invoice from a registered seller and utilize recognized assaying centres if purity questions persist.
Key points
Discrepancies between hallmarking details and the physical item must be clarified or repo…: Discrepancies between hallmarking details and the physical item must be clarified or reported before making payment.
Purchases should only be made from sellers who maintain verified registration with the Bu…: Purchases should only be made from sellers who maintain verified registration with the Bureau of Indian Standards.
Buyers retaining purity concerns can take jewellery to a recognized Assaying and Hallmark…: Buyers retaining purity concerns can take jewellery to a recognized Assaying and Hallmarking Centre for independent testing.
Sources checked by our analysis pipeline: 1
Gold purchases usually pick up during the festive season, with many people buying jewellery, coins, bars and other items for Dhanteras, Diwali, weddings and other celebrations.
However, attractive discounts and festive offers should not be the only factors influencing a gold purchase. Buyers also need to check whether the gold they are paying for is genuine and meets the stated purity standards.
In this festive rush, many individuals may act impulsively to secure a ‘too-good-to-be-true’ deal. Scamsters are aware of these behavioral patterns of gold buyers and often exploit them through social media and other platforms.
But buying gold without checking its purity can prove costly. Jewellery may look genuine, but its appearance alone cannot establish the quality of the metal. Here are five ways to check the purity of gold before you make a purchase.
Here's how you can verify the hallmarked gold jewellery using the BIS Care app:
Step 1: Download the BIS Care app from Google Play Store or Apple App Store
Step 2: Select the option to check a HUID number. It is an option under…
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