Leah Nylen / Bloomberg : The US FTC clears Publicis' $2.2B LiveRamp acquisition, subject to a consent decree requiring equal access to LiveRamp's data connectivity tools for all clients — The US Federal Trade Commission said it will allow Publicis Groupe SA to complete the $2.2 billion acquisition of LiveRamp Holdings Inc …
The US FTC clears Publicis' $2.2B LiveRamp acquisition, subject to a consent decree requiring equal access to LiveRamp's data connectivity tools for all clients (Leah Nylen/Bloomberg)
In short
The FTC has cleared Publicis' $2.2 billion acquisition of LiveRamp, subject to a consent decree that mandates equal access to LiveRamp's data connectivity tools for all clients. This move is significant as it signals the continuation of the acquisition, which has been a long-standing target for Publicis.
Key points
- The FTC's approval is contingent on Publicis meeting certain conditions, including ensuri…: The FTC's approval is contingent on Publicis meeting certain conditions, including ensuring equal access to LiveRamp's data connectivity tools for all clients.
- This move is significant as it signals the continuation of the acquisition, which has bee…: This move is significant as it signals the continuation of the acquisition, which has been a long-standing target for Publicis.
- The consent decree is designed to prevent potential anticompetitive practices and to safe…: The consent decree is designed to prevent potential anticompetitive practices and to safeguard consumer interests.