BusinessThursday, October 15, 20262 min read

Netflix names former Disney executive Rice as new content chief as Bajaria departs

By CNA · Published by Everything Blog

In short

Rice will take over from Bajaria, who has been at the helm for nearly a decade, as Netflix continues to face challenges in sustaining growth amidst competition from platforms like YouTube and TikTok.

Key points

Rice's appointment signals a shift in Netflix's leadership.: Rice's appointment signals a shift in Netflix's leadership.
Rice's background in Walt Disney Television and general entertainment at The Walt Disney…: Rice's background in Walt Disney Television and general entertainment at The Walt Disney Company adds credibility to his role.
Rice's new position comes as Netflix faces investor concerns over engagement and sustaina…: Rice's new position comes as Netflix faces investor concerns over engagement and sustainability.

Oct 15 : Netflix said on Thursday it appointed former Disney executive Peter Rice as chief content officer, succeeding Bela Bajaria, who is leaving after nearly a decade at the streaming platform.

Here are more details:

• Rice will oversee Netflix's content strategy from October 26, including series, films and live events across regions

• Previously, he served as chairman of Walt Disney Television and chairman of general entertainment at The Walt Disney Company

• Meanwhile, Bajaria joined Netflix in 2016 and was named chief content officer in January 2023

• During her tenure, Netflix released pop-culture hits such as "Bridgerton" and "Squid Game" and expanded live programming through multi-year partnerships with WWE and the NFL

• The announcement comes a day after Netflix told staff in an internal memo that it was laying off 6 per cent of its workforce, roughly 1,000 employees, marking its biggest job cuts since 2022

• The streaming giant has faced doubts over its ability to sustain growth as engagement becomes a key concern for investors, with platforms such as YouTube and TikTok attracting viewers through free, user-generated content that gives them a cost advantage over Netflix

Original source: www.channelnewsasia.com

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Netflix names former Disney executive Rice as new content chief as Bajaria departs

In short

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