Apple is scheduled to unveil its first touch-screen MacBook Pro at a "Pro and tell" event in Los Angeles on October 28, coinciding with the company's expansion into hardware and AI. This event is part of CEO John Ternus's efforts to streamline development and improve product launches, following recent product launches including the Duo foldable iPhone and new home devices.
Key points
Apple is set to unveil its first touch-screen MacBook Pro.: Apple is set to unveil its first touch-screen MacBook Pro.
The event is part of CEO John Ternus's efforts to streamline development and improve prod…: The event is part of CEO John Ternus's efforts to streamline development and improve product launches.
This is a significant change to the Mac lineup.: This is a significant change to the Mac lineup.
Sources checked by our analysis pipeline: 1
Oct 19 : Apple said on Monday it would host a "Pro and tell" event in Los Angeles on October 28, the latest in a series of product launches as the iPhone maker expands its hardware lineup and AI offerings.
The event is expected to feature Apple's first touch-screen MacBook Pro, according to Bloomberg News, a long-awaited change to the Mac lineup.
Here are some details:
• The event follows Apple's September launch of the Duo foldable iPhone and last week's unveiling of the HomeView smart-home hub and other Siri-powered home devices
• It comes amid efforts by chief executive John Ternus to speed up product development and simplify the company's structure, according to analysts
• Apple typically holds annual developers conference focused on software in June, and often conducts fall events centered on iPhones and other consumer devices
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